Seniors. And lot’s of em! MarketWatch wrote an article recently that finally puts data behind what we see everyday. Baby Boomers online, daily. Yes, that means those 65+ are online Google’ing and on Facebook! So, your prospects are there in big numbers, why are you not there? This is what AdvisorFuel does, we strategically enhance your digital footprint on search and social AND help you meet more people in your community with monthly leads sent to you!
So, let’s look at that article from MarketWatch. We will sit back, put our feet up on the desk and modestly say “I told ya so”.
[MarketWatch] More senior citizens are online than ever before. More than half of Americans age 65 and older have broadband internet at home, 67% of seniors use the internet, and 42% of this group have smartphones, up from 18% four years ago, according to a report from Pew Research Center.
It appears that seniors have embraced technology. Through a series of phone surveys of 3,015 adults conducted between Sept. 29 and Nov. 6, 2016, Pew found that 58% of seniors believe technology has made a positive impact on society, and about 75% say they are online almost every day. So take a moment before you post something in haste on social media, because your parents — or grandparents — might be watching. Pew found 34% of seniors use sites like Facebook or Twitter to share news and information and connect with family and friends. And they are avid users: 70% of older adults who use Facebook log in daily.
“As everyday tasks from banking to getting news to getting health information go online, our 65-plus population is growing,” says Monica Anderson, a research associate at Pew. “Seniors have long been late adopters to technology, but they are marching toward a more digitally connected life. That all dovetails with the fact that a lot of the things we used to do in person are now done online.”
This is an important and growing demographic: There are 46 million seniors in the U.S., making up 15% of the population. By 2050, 22% of Americans will be 65 and older, Pew says, citing U.S. Census Bureau projections.
The study comes at a time of both anxiety and optimism about aging in America. Advances in medical care and healthier lifestyles are allowing people to live longer — and often better — lives, while at the same time a wave of recent research has found that people have not saved enough for retirement (some estimates say retirees need 10 times their salary in savings stashed away) and health care expenses (which is pegged at $350,000 out of pocket in the retirement years).
A similar ambivalence is shown in the Pew study. While seniors appear to be eager adopters of technology, an educational and economic divide exists among that group that mirrors what we see across all age groups.
“There’s a chasm within the senior population that you see within the general population. Seniors who are younger, affluent and highly educated are going online,” says Anderson. “When you look at people who are 80-plus, lower income, or those with just a high-school diploma, they are far less likely to use this technology.”
We look forward to helping you lead your market, digitally, before another Advisor or agent does.
Nick Craig, Owner & Founder AdvisorFuel 239-405-4094
Sure, I will call lead services out by name; Advisor World, Annuity Leads, White Glove- you know these guys. They charge per lead. Per Lead!! If you are not familiar, leads range from $150 per lead to $300 per lead depending on which service you use.
Of course, this is just my opinion but after years of watching this expensive process and a 20+ year career in media and marketing- it is time for a change!
First, why so much? The lead generation game has been going on for some time and mainly fueled through television and radio advertising. As you know, radio and television are expensive mediums. When the companies listed above got started, that is how they generated leads. Until now. Now, the companies with the expensive leads gather them by using Facebook and other online tools BUT their cost has not come down. That means they still charge you the same price for leads and the result is they are more profitable! Note: Advisor Fuel started in the digital age so we have always generated leads via digital so our cost structure is more affordable.
Second, understand that leads area numbers game. These companies generate leads for you on behalf of themselves with you being the third party Advisor or agent that contacts these prospects. These prospects DO NOT know who you are when the process works that way. So, you are left with a very expensive numbers game that you need to nurture and nurture the leads to get them to turn into an in office visit.
Third, how do you know the leads are any good? You have pulled a qualified list from direct mail and it has still failed you, even doing it the right way. Yes, there are those prospects that slip through the cracks but YOU still have to pay for them. Non sense. Paying per lead is defeating and expensive!
Yes, lead are leads and at the end of the day it is a numbers game. BUT it does not have to be an expensive numbers game and it the conversion rate can be higher when you do the branding work in your market.
How is AdvisorFuel different? Well, you knew this was coming.. yes, we are different. We understand that BEFORE you ASK you GIVE. Your market needs to know who you are, why you are qualified to speak with them and that when you ASK they are more comfortable talking. They need to look forward to speaking to you.
AdvisorFuel does not just lead generate for you online, we also work to brand you in the market with video, image Ads and providing constant education within your community.
Did we mention that we do this all affordably?
Did we mention we do it all for you?
If you have lost trust in digital or lead generation in general, please, take a moment to send us a message and set up a time to talk. We feel you will find the conversation refreshing and just make sense.
By the way, we are market exclusive and are growing quickly so do not wait.
We look forward to helping you lead your market before another Advisor or agent does. Nick Craig Owner & Founder AdvisorFuel 239-405-4094
AdvisorFuel Featured in InvestmentNews
AdvisorFuel offers any digital media creation from full video websites to video creation or white boarding and video are also effective ways of creating a comfort level because these connect a face and a voice to the firm.
Here is more of the article from InvestmentNews in March 2017;
Prominently including a link to BrokerCheck or the Investment Adviser Public Disclosure website can lend credibility and confidence, said Nick Craig, owner of Advisor Fuel, which helps advisers with digital marketing.
Advisers also should make sure everything is correct and current on their site, as well as being visually attractive, he said.
Even little things like making sure there is a way for people to pay for a course or event other than online, which still worries some people, can help increase trust, Mr. Craig said.
Once the advisers lead the prospect down an information path and get to where they present an offer, making it one the investor pays for can be effective at bringing in people who already have skin in the game.
Advisers who Mr. Craig works with are finding great success offering $39 to $49 one-day or two-day educational workshops at a college, where they’ll rent a room and tackle topics like Social Security, inflation or the fears of outliving one’s money.
“When you are the educator at a college, it immediately jumps over the trust hurdles,” he said.
Talk with Nick Craig, Owner & Founder of AdvisorFuel, call 239-405-4094 or click on the contact form and e-mail for a time to speak
Meet Vince. Vince is an AdvisorFuel member who ran digital ads with AdvisorFuel throughout the month of January. We recently had the opportunity to talk with Vince about his events and conversion.
At a seminar in January, Vince had a mixed crowd from digital and direct mail. To be honest, Vince had just over 20 buying units from DirectMail and just under 20 from digital.
Only 40% of the respondents from direct mail converted to an in office meeting. Guess how many he converted from digital? 75%!!!
Vince is happy. Happy with his conversion, happy with his cost per lead and happy with AdvisorFuel. And WE are HAPPY for him!
We have many success stories just like Vince.We Hate Direct Mail And You Should Too! Precision Targeting CampaignsDid we mention we provide references?
Yes, talk to advisors that use AdvisorFuel for digital leads and their digital footprint.Click on our contact us form to talk to us or call 239-405-4094
Is Facebook Too Big To Fail?
Social networks such as Facebook and Twitter are free because they are funded by advertising and the more people do on them, the more targeted the ads can be. Add to that the temptation for oversharing and some powerful algorithms, and people’s information is gold dust for advertisers.
But billionaire businessman Ayman Hariri wants to change all that, and has founded Vero, a social network that has no ads. It will instead be paid for by subscription (eventually), for an annual price of a couple of cups of coffee.
Hariri, son of the assassinated former Lebanese Prime Minister Rafic Hariri, said he started Vero because of a personal frustration with the existing social networks.
“Every decision that we take, every detail we put into the app is all centred around a great user experience, and to have a social experience online that is more matching and more familiar and intuitive to their offline social interaction.
“And we felt that by excluding ads out of our business model allows us to focus on that, it allows us to look at our users as our customers, rather than advertisers,” he said.
The app will eventually cost a few dollars a year, but is currently free to the first million people who download it. While there is no paid-for advertising within the app, companies are able to create profiles, and “influencers” will also be allowed to promote brands, as they do on other social networks.
Nick Craig, Owner and Founder of AdvisorFuel, believes that we are “a long way off from Facebook being toppled” but any company or any business is subject to competition. Vero may be a real threat down the road. Unless of course as Mr. Craig said “Faceboook buys Vero” which is what Facebook likes to do when they see a threat.
Contact AdvisorFuel about your firm’s digital footprint. Fill out our contact form or call 239-405-4094
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