Seniors. And lot’s of em! MarketWatch wrote an article recently that finally puts data behind what we see everyday. Baby Boomers online, daily. Yes, that means those 65+ are online Google’ing and on Facebook! So, your prospects are there in big numbers, why are you not there? This is what AdvisorFuel does, we strategically enhance your digital footprint on search and social AND help you meet more people in your community with monthly leads sent to you!
So, let’s look at that article from MarketWatch. We will sit back, put our feet up on the desk and modestly say “I told ya so”.
[MarketWatch] More senior citizens are online than ever before. More than half of Americans age 65 and older have broadband internet at home, 67% of seniors use the internet, and 42% of this group have smartphones, up from 18% four years ago, according to a report from Pew Research Center.
It appears that seniors have embraced technology. Through a series of phone surveys of 3,015 adults conducted between Sept. 29 and Nov. 6, 2016, Pew found that 58% of seniors believe technology has made a positive impact on society, and about 75% say they are online almost every day. So take a moment before you post something in haste on social media, because your parents — or grandparents — might be watching. Pew found 34% of seniors use sites like Facebook or Twitter to share news and information and connect with family and friends. And they are avid users: 70% of older adults who use Facebook log in daily.
“As everyday tasks from banking to getting news to getting health information go online, our 65-plus population is growing,” says Monica Anderson, a research associate at Pew. “Seniors have long been late adopters to technology, but they are marching toward a more digitally connected life. That all dovetails with the fact that a lot of the things we used to do in person are now done online.”
This is an important and growing demographic: There are 46 million seniors in the U.S., making up 15% of the population. By 2050, 22% of Americans will be 65 and older, Pew says, citing U.S. Census Bureau projections.
The study comes at a time of both anxiety and optimism about aging in America. Advances in medical care and healthier lifestyles are allowing people to live longer — and often better — lives, while at the same time a wave of recent research has found that people have not saved enough for retirement (some estimates say retirees need 10 times their salary in savings stashed away) and health care expenses (which is pegged at $350,000 out of pocket in the retirement years).
A similar ambivalence is shown in the Pew study. While seniors appear to be eager adopters of technology, an educational and economic divide exists among that group that mirrors what we see across all age groups.
“There’s a chasm within the senior population that you see within the general population. Seniors who are younger, affluent and highly educated are going online,” says Anderson. “When you look at people who are 80-plus, lower income, or those with just a high-school diploma, they are far less likely to use this technology.”
We look forward to helping you lead your market, digitally, before another Advisor or agent does.
Nick Craig, Owner & Founder AdvisorFuel 800-977-8150
AdvisorFuel offers any digital media creation from full video websites to video creation or white boarding and video are also effective ways of creating a comfort level because these connect a face and a voice to the firm.
Here is more of the article from InvestmentNews in March 2017;
Prominently including a link to BrokerCheck or the Investment Adviser Public Disclosure website can lend credibility and confidence, said Nick Craig, owner of Advisor Fuel, which helps advisers with digital marketing.
Advisers also should make sure everything is correct and current on their site, as well as being visually attractive, he said.
Even little things like making sure there is a way for people to pay for a course or event other than online, which still worries some people, can help increase trust, Mr. Craig said.
Once the advisers lead the prospect down an information path and get to where they present an offer, making it one the investor pays for can be effective at bringing in people who already have skin in the game.
Advisers who Mr. Craig works with are finding great success offering $39 to $49 one-day or two-day educational workshops at a college, where they’ll rent a room and tackle topics like Social Security, inflation or the fears of outliving one’s money.
“When you are the educator at a college, it immediately jumps over the trust hurdles,” he said.
Talk AdvisorFuel, call or click on the contact form and e-mail for a time to speak – 1-800-977-8150