Generating Leads for Your Business

The goal of any business owner is to increase sales, and the best way to go about that is to generate new leads (potential customers who show interest in your products or services).

While that all sounds very simple, it’s not always as easy as it sounds. Standing out from other companies, especially if you are in a competitive market, can be hard  it’s easy for customers to overlook your business. With that being said, here are some of the best ways to improve your online presence to create a steady stream of new leads for your business.

1. Optimize Your Website

The first thing to do is to ensure that your site is in working order and ready for business. It is discouraging to users when they click on a site that has a slow page loading speed or broken links. Make sure that your website is ready for shoppers.

2. Use SEO.

Only 10% of searchers click past the first results page on Google. With a combination of keywords that are well placed in your online content, you can generate SEO that works.

3. Use Forms with CTAs.

A great way to generate new leads is by asking for their contact information. Make a statement about the value that your content provides to your reader/viewer, then ask for a name and email address to access it. Add those to your address book, and you have instant leads. You can also collect other helpful information about your prospective customers like their phone number, location, and what products they might be interested in.

4. Social media works.
Advertising on social media does require payment upfront, but it is one method of lead generation that truly pays dividends. If you have an active social account, you can generate leads just by your interaction. Take a look at this infographic we created about filling your seminars using Facebook…

It’s All About Engagement

To generate new leads for your business, it’s not so much about how much you advertise; it’s about where. Don’t target the wrong audience, keep things relevant, and make the most of your interactions. The goal is to generate leads and increase sales, and the best way to do that is to be consistent, optimize your sales platform, and keep an active, healthy online presence.

At Advisor Fuel, it is our mission to increase your engagement, connect you with new prospects, and turn them into customers. Contact us to discuss your individual needs and find out how we can help you grow your practice.