Why Cold Leads Are A Numbers Game
Sure, I will call lead services out by name; Advisor World, Annuity Leads, White Glove- you know these guys. They charge per lead. Per Lead!! If you are not familiar, leads range from $150 per lead to $300 per lead depending on which service you use.
First, why so much? The lead generation game has been going on for some time and mainly fueled through television and radio advertising. As you know, radio and television are expensive mediums. When the companies listed above got started, that is how they generated leads. Until now. Now, the companies with the expensive leads gather them by using Facebook and other online tools BUT their cost has not come down. That means they still charge you the same price for leads and the result is they are more profitable! Note: Advisor Fuel started in the digital age so we have always generated leads via digital so our cost structure is more affordable.
Second, understand that leads area numbers game. These companies generate leads for you on behalf of themselves with you being the third party Advisor or agent that contacts these prospects. These prospects DO NOT know who you are when the process works that way. So, you are left with a very expensive numbers game that you need to nurture and nurture the leads to get them to turn into an in office visit.
Finally, lead are leads and at the end of the day it is a numbers game. BUT it does not have to be an expensive numbers game and it the conversion rate can be higher when you do the branding work in your market.
How is AdvisorFuel different? Well, you knew this was coming.. yes, we are different. We understand that BEFORE you ASK you GIVE. Your market needs to know who you are, why you are qualified to speak with them and that when you ASK they are more comfortable talking. They need to look forward to speaking to you.
AdvisorFuel does not just lead generate for you online, we also work to brand you in the market with video, image Ads and providing constant education within your community.
Did we mention that we do this all affordably?
Did we mention we do it all for you?
If you have lost trust in digital or lead generation in general, please, take a moment to send us a message and set up a time to talk. We feel you will find the conversation refreshing and just make sense.
By the way, we are market exclusive and are growing quickly so do not wait.
We look forward to helping you lead your market before another Advisor or agent does.
Nick Craig
Owner & Founder
AdvisorFuel
239-405-4094