Podcast Marketing

What’s the big deal about Podcasts?

Over 51% of Americans reported that they have listened to a podcast at some point. And why not? Unlike listening to the radio, you can pick and choose what to listen to and when (politics, entertainment, true crime, etc.). It’s the era of Netflix, Hulu, and other big box streaming services that give consumers the luxury of choice. It makes perfect sense that audio is going in the same direction.

Advertising on the radio used to be big a long time ago, so it’s understandable to feel strange about the effectiveness of podcast advertisement; however, statistics prove otherwise. Podcasts are increasingly becoming one of the best ways to advertise and spread the message about who you are and what you do.

Five reasons financial advisors should have their own podcast

1. Over 67 million people listen to podcasts every month.

That’s a huge demographic. And of those listeners, 45% have a household income of $75,000 or more.

2. You can reach a new audience.

Podcast listeners include a huge variety of people, many of whom aren’t on social media. If posting on social media sites is your primary method of advertisement, it’s likely that the podcast crowd will be a largely untapped audience.

3. Your ads won’t be skipped.

One interesting thing about Podcasts is that the majority of people report multitasking while they listen. Whether they are driving, working, or even cooking – often they are away from their device or have their hands full. This is one reason that podcasts are a fantastic platform for advertising.

4. It is natural and conversational.

It is organic, natural marketing at its finest. It won’t be forced or contrived, and that is what you want from good advertising and brand messaging.

5. It’s more than an ad.

When people listen to your educational content, you become an authority and a credible source of knowledge. When you make suggestions to them based on your expertise, they will listen. They listen to you because they see your value and are interested in what you have to offer.

In case you are still on the fence about podcast advertising, take a look at the stats: 80% of people who listened to a podcast could recall at least one brand advertised in an episode; also, 67% could remember a specific product featured or a promotional offer; lastly, 51% said that they were likely to buy from that brand. People are listening, people are buying, and that means this marketing approach is working.

Why not make podcasting work for you?

Advisor Fuel produces custom podcasts for financial advisors to help them share their knowledge with current customers and increase their credibility with future prospects. Contact us today to learn more about how we can get your message heard on all the major platforms.